MILLER LITE

THE FIRST CONTROLLER YOU CAN DRINK

MILLER LITE HAD A PROBLEM: GAMERS DIDN'T HAVE A GO-TO BEER TO DRINK WHEN THEY WERE BUSY USING THEIR HANDS WHILE GAMING. THERE WAS A SOLUTION THE FIRST CONTROLLER YOU CAN DRINK. WIRELESS, RESISTANT TO COLD AND WITH HAPTIC FEEDBACK. THE CATCH? YOU HAD TO BEAT ERIC ANDRE AT STREET FIGHTER TO WIN ONE FOR YOURSELF DURING E3.

TASTE CASTING

IN THE MIDST OF THE FAMOUS BEER WARS, MILLER LITE CREATED A FILM AD CAMPAIGN TO CLAP BACK AGAINST BUD LIGHT'S FANTASY WORLD. WE CREATED A FUN BUT SIMPLE TASTE TEST CASTING AS SOCIAL CONTENT TO SHOW HOW INVESTED MILLER LITE IS IN THE TASTE OF THEIR BEER.