During Super Bowl 2019 Bud Light surprised us by declaring war against Miller Lite. But they used their medieval fantasy land to do so. Miller Lite believes in being authentic, so we had to clap back with a series of ads that attacked their fantasy world and brought them back to ours, the real world.
But we couldn’t talk about being real in an ad filled with actors that could act as if they really liked our beer.
That’s we stepped up our casting process to include a taste test in it, creating the first ever Taste Casting.