MILLER LITE

The Cantroller:
The First Video Game Controller You Can Drink

Miller Lite faced a challenge: gamers didn't have a convenient beer option to enjoy while gaming. The solution? The first-ever drinkable controller. This wireless, cold-resistant device even featured haptic feedback. The twist? To get your hands on one, you had to defeat comedian Eric Andre in a Street Fighter match at E3.

AWARDS

Cannes Lions Shortlist ANDYs Shortlist x 2 CLIOS Bronze The One Show Silver, Bronze, Merit x 12