THE "HEAD" OF JACK IN THE BOX

WHAT GOT JACK IN THE BOX FAMOUS WAS THE WAY THE HEAD OF THE COMPANY DEALT WITH BUSINESS: AS UNRULY AS HE COULD. WE GOT HIM BACK IN THE HEADQUARTERS TO SHOW HOW THINGS GET DONE: HE MADE A HALLOWEEN COSTUME OF HIMSELF, SHARED HIS COMPANY CULTURE WITH A FAMOUS HR DIRECTOR AND CAUSED MAYHEM IN THE NEW MARKETS HE WAS OPENING UP!

[FULL CAMPAIGN]

THE FIRST CONTROLLER YOU CAN DRINK

MILLER LITE HAD A PROBLEM: GAMERS DIDN'T HAVE A GO-TO BEER TO DRINK WHEN THEY WERE BUSY USING THEIR HANDS WHILE GAMING. THERE WAS A SOLUTION THE FIRST CONTROLLER YOU CAN DRINK. WIRELESS, RESISTANT TO COLD AND WITH HAPTIC FEEDBACK. THE CATCH? YOU HAD TO BEAT ERIC ANDRE AT STREET FIGHTER TO WIN ONE FOR YOURSELF DURING E3.

YOURS FOR THE MAKING

KITCHENAID IS A BRAND THAT MAKES EVERYTHING FOR YOU TO MAKE ANYTHING IN THE KITCHEN. THAT'S WHY WE CREATED A BEAUTIFUL FILM THAT WORKED AS A MANIFESTO FILLED WITH METAPHORS OF HOW A KITCHEN THAT WORKS FOR YOU CAN MAKE YOU FEEL.

JACK'S FIRST EVER FUNKO! POP

IN AN ERA WHERE EVERYTHING COLLECTIBLE IS IMPOSSIBLE TO ACTUALLY BUY, WE HAD JACK BOX GO THROUGH THE SAME PROCESS AS HIS FANS TO GET HIS FIRST EVERY FUNKO POP! NOT ONLY WAS THAT APPRECIATED BY THE FANS, BUT WE EVEN BROKE FUNKO POP!'S WEBSITE.

160 CHECKPOINTS

TO SHOW WHY TOYOTA GOES THROUGH 160 CHECKPOINTS IN ALL OF THEIR CERTIFIED USED VEHICLES, WE CREATED A CAMPAIGN THAT SHOWED WHAT HAPPENS WHEN YOU BUY A CAR THAT HASN'T GONE THROUGH THEM.

[FULL CAMPAIGN]

WIN (LITERALLY) FROM WITHIN

GATORADE HAS ALWAYS BELIEVED THAT TRUE EFFORT COMES FROM WITHIN. THAT'S WHY WE INSTALLED INFRARED CAMERAS AT A 10K RACE FOR FANS TO ACTUALLY BE ABLE TO SEE AND SHARE HOW THEY WIN FROM WITHIN.

SOCIAL CHECK-IN

WE TOOK ADVANTAGE OF A VERY WELL KNOWN TREND IN SOCIAL MEDIA, BUT WITH A TWIST THAT ONLY HEINEKEN COULD'VE DONE AND OWNED. 

TASTE CASTING

IN THE MIDST OF THE FAMOUS BEER WARS, MILLER LITE CREATED A FILM AD CAMPAIGN TO CLAP BACK AGAINST BUD LIGHT'S FANTASY WORLD. WE CREATED A FUN BUT SIMPLE TASTE TEST CASTING AS SOCIAL CONTENT TO SHOW HOW INVESTED MILLER LITE IS IN THE TASTE OF THEIR BEER.

[FULL CAMPAIGN]

A WARM WELCOME

BOSTON HAD A BLIZZARD AND PEOPLE WHERE GOING CRAZY WITH IT, JUMPING FROM ANYWHERE TO FALL INTO THE SNOW. THE OPPORTUNITY: PUERTO RICO IS 85 F THE MAJORITY OF THE YEAR THE SOLUTION? WE ALSO JUMPED ON THE TREND BY GRABBING THOSE FIRST DAREDEVILS AND GAVE THEM AN ALL PAID TRIP TO PUERTO RICO, RECREATING THE JUMPS AND DIVERTING THE ATTENTION TO THE ISLAND'S TOURISM AND BEAUTIFUL WEATHER.

A DOS OF DOS EQUIS

RIGHT WHEN LOCK-DOWN WAS STARTING TO OPEN UP, WE WERE READY TO LAUNCH THE NEW DOS EQUIS REBRAND AND CAMPAIGN.

[FULL CAMPAIGN]

GINGERBREAD JOEL

WE CREATED A FANTASY CHARACTER WITH REAL WORLD PROBLEMS INSPIRED IN THE NEW FLAVOR THAT COFFEE MATE WAS LAUNCHING FOR THE HOLIDAYS. ALTHOUGH THE CHARACTER WASN'T REAL, WE WANTED HIS FAMILY TO PORTRAY THE REALITY OF MODERN FAMILIES THAT SOMETIMES EXPERIENCE A DIVERSE CULTURAL WORLD.

SERIOUS WRAPPERS

TO LAUNCH THE GOODBYE SERIOUS CAMPAIGN, WE DESIGNED A SERIES OF UNIQUE WRAPPERS THAT WOULD QUICKLY EMBODY THE FEELING OF JOY YOU CAN GET AFTER SOME SERIOUSLY BAD NEWS, JUST BY INDULGING INTO A WALL'S ICE CREAM BAR.

HOME HEROES

EVERY YEAR THOUSANDS OF MOM AND DADS ARE DEPLOYED OVERSEAS, LEAVING THEIR FAMILIES BEHIND. AND EVEN TOUGH WE CONSIDER THEM NATIONAL HEROES WHEN THEY DO, THEY WERE ALREADY HEROES IN THEIR HOMES. WE WANTED TO MAKE DEPLOYMENT EASIER FOR THE KIDS, WHO HAVE MADE AN EQUALLY GREAT SACRIFICE, WHILE WAITING TO BE REUNITED WITH THEIR PARENTS.

HIDE TRASH FROM THEM

GLAD WAS GOING TO RELEASE THEIR FIRST EVER TRASH BAGS WITH FEBREZE ODORSHIELD TECHNOLOGY. WE COULD'VE SHOWED HOW GOOD THEY SMELLED, BUT WHY NOT SHOW HOW BAD IT WOULD'VE BEEN TO THOSE THAT COULDN'T SMELL THE TRASH ANYMORE?

DUTY FEE SHOP

TO LAUNCH THE FIRST EVER BANK ACCOUNT IN THE MARKET THAT DIDN'T CHARGE FEES ON ANY ATM, WE CREATED A POP UP STORE WHERE YOU COULD USE THE FEES YOU GOT CHARGED AS A CURRENCY TO BUY GOODS AND SNACKS, WHILE LEARNING HOW TO OPEN THIS NEW ACCOUNT.

HIGHLY CRAFTED GIFTS

WHILE JACK DANIEL'S HAS A HUGE HERITAGE ABOUT ITS CRAFT IN USA, IT WAS NOT VERY WELL KNOWN IN LATIN AMERICAN MARKETS. THAT'S WHY FOR A HOLIDAY CAMPAIGN, WE HIRED DESIGNERS FROM EACH OF THESE NEW MARKETS AND GAVE THEM THE HIGH QUALITY WOOD FROM JACK DANIEL'S BARRELS, FOR THEM TO CREATE HIGH QUALITY ITEMS IN THEIR OWN CRAFT.